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The information we gather falls into two categories: 1) personal information you voluntarily supply when you subscribe, order, complete a survey, register for an online discussion, enter a contest or provide your e-mail address, and 2) tracking information collected as you navigate through our sites.
Use of Information
* If you have registered online to one of our sites, The Guardian will not sell, rent, swap or authorize any third party to use your e-mail address without your permission. This also applies to any information that personally identifies you, except as noted immediately below. We do, however, share information about our audience in aggregate form. For example, we may want to know how long the average reader spends on our site, or which pages or features get the most attention.
* The Guardian may perform statistical analyses of subscribers and their subscribing and purchasing patterns for product development purposes and to generally inform advertisers about the nature of our subscriber base.
* We may use demographic and preference information to allow advertising on our Web sites to be targeted, in aggregate, to the users for whom they are most pertinent.
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